Sublime

Do not send me anything longer than you would send to a crush. Some people email me six-paragraph essays about the time they saved a cat from a tree.

I find the most effective way to get someone's attention is to simply give, just like in dating. Hey, I noticed that you read this book on your website. I think you'd like this book too; it's pretty sh... See more

Paul Graham on how to make yourself a big target for luck: “When you read biographies of people who've done great work, it's remarkable how much luck is involved. They discover what to work on as a result of a chance meeting, or by reading a book they happen to pick up. So

Examples of people doing a great job with personal brands:

• Creator - Lex Roman: Lex is always experimenting with new revenue streams, often talking to different audiences and launching new products. She does a great job of organizing all that info clearly and updating it on her website.


• Independent - Bri Leever: Bri’s LinkedIn is a great example for

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“The most effective networking strategy I’ve found has nothing to do with conferences, cocktail hours, cold emails, or any of the common ideas you hear.

1) Do interesting things.

2) Share them publicly.

Repeat those two strategies and you'll become a magnet. Like-minded people will come to you.”