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Business Model Generation (Wiley).[4]
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
This is a convergent approach: it’s directed, focused,
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
a millimetre of progress in a million directions.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Two common illustrations of multiple fits are intermediary and platform business models.
Alan Smith • Value Proposition Design
Fifth, you need scale.
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
the tactical.
Alan Smith • Value Proposition Design
The AEIOU framework comes from Dev Patnaik, Needfinding: Design Research and Planning (Amazon’s CreateSpace Independent Publishing Platform, 2013).