Sublime

The invisible and the small is rapidly spreading as a desirable, status-signaling social experience beyond Tyler Brûlé’s world, Japanese bars, and menswear forums.

I’m into ideas over trends, and twists and turns that feel individual and practical. I like things that feel a little trashy or tacky, and I’m embracing a new phase of my style that nods to that. I want to get dressed to feel (here it is again) horny, rich, and lazy. Not brat, not mob, not quiet.

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for discover... See more

Taylor Lorenz notes "Fast-rising young influencers such as Emma Chamberlain, Jazzy Anne, and Joanna Ceddia all reject the notion of a curated feed in favor of a messier and more unfiltered vibe.”

The YouTuber Emma Chamberlain is one of the fastest growing Gen Z influencers. She has one of the highest engagement rates across young influencers. Now, her content is all very authentic, she’s very much herself. She mixes in that very relatable aspect with the very aspirational. And I think the best influencers are able to be both aspirational an... See more