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Creative Rules For Culture Hacking: Cult brand behavior decoded with expert insights and case studies, uncovering strategies to cultivate devoted followings through empathy, community, and authenticity in branding.
Linkdiegetically,
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
David Mamet Memo to "The Unit" Writing Staff
David Mamet's memo provides guidelines for the writing staff of the TV show "The Unit" regarding the importance of drama, storytelling, and creating engaging scenes that advance the plot.
screencraft.orgone concrete objective:
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
‘the morals of the
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
the ‘unexpected reaction’,