Sublime

Sérgio Moro, the investigating judge9 in the Lava Jato case, became a phenomenon. Within months of the first judgments, Moro’s image was everywhere. Demonstrators at a huge anti-government rally in March 2015 wore Moro masks or T-shirts bearing the slogan “We are all Moro”. Some even brandished novelty passports for the “Republic of Curitiba”. In O

Bill Walsh had the ability to change the way people thought—not just how we performed a task, but how we thought and felt about who we were. In the beginning, when we were as bad as we were, nobody was thinking about a Super Bowl. Our goal in life was just to be pretty good. Bill’s goal in life was to convince us that we could be great. And he did;

Instead of assigning a project to one creative group, he had a habit of putting several groups in competition. It was enough, he once said, ‘to send strong men staggering to buy a goat farm.’

Para Bill, transmitir ousadia não era torcer cegamente. Ele acreditava que a maioria das pessoas tem valor, e tinha experiência suficiente e olho bom para o talento, de modo que, em geral, sabia do que estava falando. Ele tinha tanta credibilidade que, se dissesse que alguém poderia fazer alguma coisa, a pessoa acreditava, não porque Bill era um lí

A abordagem de Bill sempre foi ser sensato e construtivo, focar imediatamente o que deveria ser feito a respeito. Andrea Jung, que entrou para o conselho da Apple em 2008, chama isso de “aprendizagem para a frente”. Não importa o que aconteceu e quem é o culpado, e sim o que vamos fazer a respeito. Bill conseguia realizar esse truque sendo implacav