Sublime

the perplexity brand feels alive and fresh because we don't have firm guidelines for our designers. they have creative latitude and aren't made to suffer the indignities of stifling product and design reviews. this freedom is the critical ingredient to attracting top .1%

You can learn anything you want as long as you’re willing to look dumb in front of other people for an extended period of time.

Do you know why luxury brands put logos all over their clothes? I'll tell you. 🧵

At scale, all B2B products converge. It’s reports, alerts, workflow, permissions and approvals all the way down.