Sublime
An inspiration engine for ideas
red is used as the single attention-grabbing color (primary red tends to be too loud for me, so I often opt instead for a burnt-red shade as I did here). Everything else is grey.
Cole Nussbaumer Knaflic • Storytelling With Data
In a multivariate test, the individual changes are served up at random to create many possible combinations.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
varying saturation of a single color is used. Note that our perception is more limited when it comes to relative saturation, but one benefit we get is that it does carry with it some quantitative assumptions (that more heavily saturated represents greater value than less or vice versa—
Cole Nussbaumer Knaflic • Storytelling With Data
Like colors mean like items.
Scott Berinato • Good Charts
another convention we’re used to: less color saturation equals less value.