Sublime

Treating all private labels (PLs) as one category means you will evoke the prototype of the sub-set of PLs rather than any specific…

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not specific associations held by category buyers but are on-the-spot judgements they create in answer to a question.

This approach measures the attribute’s potential as a piece of information that could be a retrieval cue or retrieved when the brand is the cue.

firm sells its knowledge, its experience, and its judgment. In effect, they are saying, “Hire us because we have been through this before; we have…

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Rather than inspirational leadership styles, efficiency based practices would need managers who are disciplined,…

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key elements of this type of professional service are creativity, innovation, and the pioneering of new approaches, concepts or techniques: in…

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approaches for detecting brand deficiencies,

every aspect of a practice group’s affairs, from practice development to hiring, from economic structure to governance, will be affected by its relative positioning on this spectrum.

Rather than discrete categories, the expertise, experience, and efficiency labels are obviously meant to describe only points along a spectrum of practice