Sublime
An inspiration engine for ideas
extraordinary, given
Robert Cialdini • Pre-Suasion: A Revolutionary Way to Influence and Persuade
What do you think of Alan and Ben?
Daniel Kahneman • Thinking, Fast and Slow
“Which of your beliefs are you least rational about?” “What views do you hold almost irrationally?”
Tyler Cowen • Talent: How to Identify Energizers, Creatives, and Winners Around the World
The gentleman, after a brief thanks for the presentation, asked for my opinion of Apple stock as it made up a large portion of his $2 million portfolio. Now, I held the stock in my separate account strategies at the time and it was the highest rated stock in my investable universe at that very moment; I could not have been more bullish on Apple. Bu
... See moreDaniel Crosby • The Behavioral Investor
BEAR (Behavioural Economics in Action at Rotman)
Dilip Soman • Behavioral Science in the Wild (Behaviorally Informed Organizations)
We’d like to believe that people are rational and informed. They are neither.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Seeking Wisdom: From Darwin to Munger by Peter Bevelin.
Timothy Ferriss • Tribe of Mentors: Short Life Advice from the Best in the World
Entitled Edward and Edith may be motivated by anxiety, but if so, they hide it under the auspices of long-tenured and powerful influence. By virtue of their self-proclaimed entitlement, their behavior borders
David E. Woolverton • Mission Rift
If anyone knows about having a lot on the line, it’s Jordan Walters of the Silicon Valley branch of the investment house Smith Barney. Jordan is exactly the kind of person you’d look for in a financial planner: he’s calm, he’s thoughtful, and he always takes the time to listen. As we sat down in his office and sipped from the minibar-sized can of a
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