Sublime

If you think you need the best product to win a marketing battle, then it’s easy to believe you have the best product. All that’s required is a minor modification of your own perceptions.

The world of business is populated by big, highly diversified generalists and small, narrowly focused specialists. If line extension and diversification were effective marketing strategies, you’d expect to see the generalists riding high. But they’re not.

It’s better to be first in the prospect’s mind than first in the marketplace. Which, if anything, understates the importance of being first in the mind.

For many people or products today, one roadway to success is to look at what your competitors are doing and then subtract the poetry or creativity which has become a barrier to getting the message into the mind. With a purified and simplified message, you can then penetrate the prospect’s mind.

Do you have enough money?

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout,

You can’t predict the size of a new attribute’s share, so never laugh.

The high-price creneau