Sublime

Simple, yes. But easy, no. The difficulty is finding an open position that’s also effective.

Positioning: The Battle for Your Mind by Jack Trout and Al Ries

Age is another positioning strategy to use.

Other effective creneaus Sex is one.

Inside-out thinking is the biggest barrier to success. Outside-in thinking is the best aid.

Categories are dividing, not combining.

Never forget leadership. No matter how small the market, don’t get duped into simply selling the benefits of the category early in the branding process.

Ego is the enemy of successful marketing. Objectivity is what’s needed.

For many people or products today, one roadway to success is to look at what your competitors are doing and then subtract the poetry or creativity which has become a barrier to getting the message into the mind. With a purified and simplified message, you can then penetrate the prospect’s mind.