Sublime
An inspiration engine for ideas
When you take the long view of marketing, you find the battle usually winds up as a titanic struggle between two major players—usually the old reliable brand and the upstart.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries and Jack Trout: Positioning: The Battle for Your Mind (McGraw-Hill). Ries
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Al Ries • The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
In the positioning era, the single most important marketing decision you can make is what to name the product.
Jack Trout • Positioning: The Battle for Your Mind
Avis was successful because it related itself to the position of Hertz in the mind.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Marketing is a game of mental warfare. It’s a battle of perceptions, not products or services.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Whether the result of a deliberate program or not, most successful companies (or brands) are the ones that “own a word” in the mind of the prospect.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
What position do you want to own?