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Franz Delitzsch, who put it most memorably when he wrote in 1878 that “we see in essence not with two eyes but with three: with the two eyes of the body and with the eye of the mind that is behind them. And it is in this eye of the mind in which the cultural-historical progressive development of the color sense takes place.”
Guy Deutscher • Through the Language Glass
When presented with objects that possess sharp angles or pointed features, a region of the human brain involved in fear processing, the amygdala, is activated.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
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People recognize and react to faces on Web pages faster than anything else on the page (at least by those who are not autistic).
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
Show two groups of people a blurry image of a fire hydrant, blurry enough for them not to recognize what it is. For one group, increase the resolution slowly, in ten steps. For the second, do it faster, in five steps. Stop at a point where both groups have been presented an identical image and ask each of them to identify what they see. The members
... See moreNassim Nicholas Taleb • The Black Swan: The Impact of the Highly Improbable (Incerto Book 2)
The MRI revealed that the control subject drew portraits using the right posterior parietal area, the brain’s facial-recognition module, with which we recognise people and judge their mood. Ocean was also drawing faces but, that part of his brain was quiet. Instead, the blood rushed to the right middle frontal area, associated with spatial awarenes
... See moreRoland Allen • The Notebook
