Sublime

great design comes together in a way that can’t be solved with equations and spreadsheets and data analysis. It has a look and feel all of its own—a beautiful aesthetic that speaks to you.

Aesthetic. This is the drive to seek out and appreciate beauty, balance, and symmetry in a human face and body, a flower, a cat, a painting, a building, the night sky, a Mozart symphony, or a Shakespeare sonnet. Not only do we need to look at and listen to lovely things, we also need to create beauty in our own art, style, fashion, and homes.