Sublime
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Aesthetics. An entire aesthetic world is a lot harder to copy than a visual handwriting or a tone of voice. It also takes longer to develop. Aesthetics is a value innovation form that stems from the brand POV. This aesthetic POV defines who the company is, what it stands for and also what kind of customers it wants to cultivate.
Ana Andjelic • What modern brands can learn from Häagen-Dazs
Aesthetic. This is the drive to seek out and appreciate beauty, balance, and symmetry in a human face and body, a flower, a cat, a painting, a building, the night sky, a Mozart symphony, or a Shakespeare sonnet. Not only do we need to look at and listen to lovely things, we also need to create beauty in our own art, style, fashion, and homes.
John R. Sharp MD • The Insight Cure: Change Your Story, Transform Your Life
Contrasting Aesthetics
rauno.meCARI | Aesthetics
cari.institute
List of Aesthetics
aesthetics.fandom.com
"Be guided by beauty. I really mean that. I think pretty much everything I've done has had an aesthetic component—at least to me. Now, you might think, "Building a company that's trading bonds? What's so aesthetic about that?" What's aesthetic about it is doing it right. Getting the right kind of people, and approaching the problem, and doing it ri... See more
3-2-1: The key to great relationships, the will to achieve, and beauty as a guiding principle
