Sublime
An inspiration engine for ideas
Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Connecting their product's purpose with broader trends.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Brand buyers
Jenni Romaniuk • Better Brand Health eBook
changes were often concentrated in specific buyer groups.
Jenni Romaniuk • Better Brand Health eBook
Bill Bernbach’s letter of resignation from Grey in 1947, warning about the hidden costs of scale is the best thing I've read this year https://t.co/QNGwf1qF5h
Past brand buying
Jenni Romaniuk • Better Brand Health eBook
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more
Sari Azout • Article
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In