Sublime
An inspiration engine for ideas
Successful entrepreneurs live at the opposite end of the spectrum from conventional market research.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
The six principles of business success,
John Spence • Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action
leave the land of illusion and return to entrepreneurial principles.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Constant innovation is the only way to remain in the profit zone. As value migrates away from its most recent innovation, a company must introduce the next one, in order to reenter the profit zone.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
gains, over and over again, from the same product, character, trademark, capability, or service.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
value of their insight—new ideas to help customers either make money or save money in ways they didn’t even know were possible.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
Bill Gates saw where customer priorities were shifting in the computer industry time and time again—from languages to operating systems to applications to communications to the Internet.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Amar Bhidé
Steven Johnson • The Innovator's Cookbook
Intellectual Capitalist: someone who turns thinking into value that didn’t exist before.)