Sublime

The odds of relevant discovery rise dramatically when three things happen: 1. The information comes from the relevant sources at multiple levels of the customer’s organization. 2. The questions asked are nonstandard, creative, and challenging (e.g., “What am I afraid of finding out?”). Even the most diligent multilevel, multiangle, and multizone an

his clients to explain how they define happiness and success and to precisely describe the unique combination of skills and interests they possess.

many types of strategic control points:

Paradoxically, the devout pursuit of market share may be the single greatest creator of no-profit zones in the economy. Imagine an industry with ten competitors. By definition, their market shares add up to 100 percent. Read their strategic plans. They all plan to increase market share. Not by a little, but by a lot. Add up the 5-year market share

Many other profit models can define how a firm makes money: relative market share, experience curve, transaction scale, local leadership, capacity utilization within a supply–demand cycle, structural control of key points in the value chain, and others. Learning the full

Intellectual Capitalist: someone who turns thinking into value that didn’t exist before.)

applicability to any activity where development costs are high and product revenues are highly variable.

ratio of assets to sales.