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• Assign responsibility.

Jim VandeHei, Mike Allen, • Smart Brevity

cognizance

Joi Ito • The Social Labs Revolution

Assign a leader.

Scott Belsky • Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

prime minister,

Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

Darren Walker,

Anand Giridharadas • Winners Take All: The Elite Charade of Changing the World

denizen

Anand Giridharadas • Winners Take All: The Elite Charade of Changing the World

No dictating.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

➊ Know your audience.

Jim VandeHei, Mike Allen, • Smart Brevity

- TRANSFORM THE INDUSTRY FROM THE OUTSIDE

Elizabeth Segran • fastcompany.com