Sublime

In traditional journalism, there are strong incentives to act maliciously. Journalists are incentivized to optimize for views and clicks. The answer is not to reform the industry. We can change media through radical decentralization. Everyone becomes a journalist. Each person writes about their local issues or areas of expertise

In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.