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Inside Apple -- From Steve Jobs down to the janitor: How America’s most successful—and most secretive—big company really works.
amazon.com
Inside Apple: How America's Most Admired--and Secretive--Company Really Works
amazon.com
Adam wasn’t bluffing, and the blitz against Industrious was on.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Put these corporate attributes together—clear direction, individual accountability, a sense of urgency, constant feedback, clarity of mission—and you begin to have a sense of Apple’s values.
Adam Lashinsky • Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
No one at Benchmark was prepared to make a move on Adam,
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Adam ran his company with a Trumpian hubris.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Apple encourages big thinking but small everything else.