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Inside Apple -- From Steve Jobs down to the janitor: How America’s most successful—and most secretive—big company really works.
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Inside Apple: How America's Most Admired--and Secretive--Company Really Works
amazon.com
Adam wasn’t bluffing, and the blitz against Industrious was on.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Put these corporate attributes together—clear direction, individual accountability, a sense of urgency, constant feedback, clarity of mission—and you begin to have a sense of Apple’s values.
Adam Lashinsky • Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
No one at Benchmark was prepared to make a move on Adam,
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Adam ran his company with a Trumpian hubris.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Apple encourages big thinking but small everything else.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
He told Adam that if he set his sights high enough and was willing to move quickly, the opportunity in front of him was even bigger than Adam himself could imagine.