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“Personalisation’s popularity has been largely the result of MarTech companies successfully promoting their own personalisation technologies.” Samuel Scott,
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
They discovered, after Google and Amazon, a third way of organizing the web. Google organized it by pages, Amazon by products, and Facebook by people.
David Auerbach • Bitwise: A Life in Code
Adam Neil Katz
@adamkatzxyz
CrowdStruck
Edward Zitron • CrowdStruck
globally curious—to
Adam Alter • Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most
Andrew Teman
@andrewteman
Viral Marketing
Peter Thiel, Blake Masters • Zero to One
Adam Zak
@adamzak
Whereas in the recent past the internet was organized around data, it is now, as a result of Facebook, organized around people.