Sublime
An inspiration engine for ideas
“PMAX advertisers, welcome to my world”
Noa Gutterman dropping a years worth of google testing insights into a 3 minute crash course. So good.
- Google UAC only 30% incremental
- was able to reduce budget by 70% on Google with no impact to the business https://t.co/drv4Nk5aUy
Olivia Koryx.comA $10m app studio was quoted 16k from an agency for 5 UGC ads...
... intern shipped 30X more creatives in 2 hours using AI
- wrote 50 scripts using gumloop
- selected 3 AI actors in arcads
- generated 150 ads https://t.co/1jDdAh0pCG
Romain Torresx.comAd Aged
adaged.blogspot.com
First, some background. I ran search ads at Google for over a decade, and I could see the inexorable pressure to take up more and more space with ads. It’s one of those things where there's just so much money to be made that people come up with cleverer and cleverer theories to justify why it’s okay.
Dmitri Brereton (dkb) • Interview with Neeva
Client: You charge too much, Ill make this with the help of Ai
The Design: https://t.co/fo8cjvAEuV
It is a tragedy of the advertising business that its best practitioners are always promoted into management. I was infinitely more useful to my clients when I wrote copy than when I was Chairman of the Board.
David Ogilvy • Ogilvy on Advertising
As Jeff Hammerbacher put it: "The best minds of my generation are thinking about how to make people click ads. That sucks."
Byrne Hobart • Why The Answer Is So Often Ads
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗