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JBoss first focused on generating leads. Over five million people had downloaded their free software through SourceForge (a popular open source software directory), but JBoss had no contact information for these prospects. Knowing they needed a way to consistently generate leads, they gave away their software’s documentation (which they previously

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Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers

Beacons: Not Boring Memo

Not Boring by Packy McCormick notboring.co

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Founder insights

Johann Van Tonder • 3 cards

Founder’s Pocket Guide: Startup Valuation

Stephen R. Poland

Cover of Founder’s Pocket Guide: Startup Valuation

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Philip Soriano

@philip

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John Borthwick

@borthwick

Betaworker

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Jerry Michalski

@jerry

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Phillip Levine

@plev49

Founder

Aishwarya Goel • 14 cards