Sublime
An inspiration engine for ideas
➋ Use bullet points:
Jim VandeHei, Mike Allen, • Smart Brevity
- Remember the audience.
Jim VandeHei, Mike Allen, • Smart Brevity
“You’ll pick up enough of it collaterally. It’s fine if the Post has more detail on it, so long as we’re first. Let them add the salt to our soup. Worst case, they’re out in front with a drug story, and we follow with an Armageddon story.” “You’re sure you don’t want to do a co-op with them?” “With a Jeff Bezos joint? I can’t believe you’re even as
... See moreJonathan Franzen • Purity: A Novel
lacked a willingness to engage in the complexity of the issues he hoped the company might solve.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Mike’s Tips & Tricks
Jim VandeHei, Mike Allen, • Smart Brevity
The Composing Room of New York
Steven Heller • Design Literacy: Understanding Graphic Design
The winning formula here is an eye-catching image, with a side of slim, muscular text.
Jim VandeHei, Mike Allen, • Smart Brevity
I had spent the past 40 years as a journalist and ended my career believing as strongly as ever that reliable, unpolluted information is as necessary to a community as a legal system, an army or a police force.
Alan Rusbridger • Breaking News: The Remaking of Journalism and Why It Matters Now
Hurley’s normal guy vibes didn’t always play well at Google, where some degree of world-conquering narcissism was required.