Sublime

Madness in great ones must not unwatch'd go.

Shakespeare knew a thing or two about popularity contests. In his works he used the word unfriended several times to mean someone who has lost the hearts of everyone around them. Four hundred years before the arrival of Facebook, he already knew what it meant to be rejected from the tribe.

When the blood burns, how prodigal the soul Lends the tongue vows.

A little more than kin, and less than kind.