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The cheap-reader category was pure white space before someone noticed a job not getting done: People were going without extra pairs of glasses because they didn’t want to spend hundreds of dollars on prescription pairs.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
This kind of bundling also occurs in the luxury watch market. Dealers occasionally need to buy a bundle which includes models that are hard to resell. These models often end up in gray-market channels, where original watches get sold at steep discounts. This kind of price erosion is toxic for luxury goods. A customer who has paid $25,000 for a watc
... See moreHermann Simon • Confessions of the Pricing Man: How Price Affects Everything
P.Y.E — магазин очков, салон оптики в Москве и Санкт-Петербурге
pyeoptics.com
Their analysis depicts three distinct types of new luxury goods: accessible superpremium, old luxury brand extensions and mass prestige or mass-tige. Accessible superpremium designates products that are considered at or near the top of their categories in terms of quality, and are sold at a considerable premium. Despite the comparatively high price... See more