Sublime

change from “Do everything” or “Do what we do well” to “Do what matters to the customer” and “Do what you are best at.” Outsource the rest, or find business partners to provide it with you.

This essential marriage of marketing and innovation was superbly articulated by management’s prolific guru a tutti guru, Peter Drucker. “Marketing and innovation produce results,” he observed. “All the rest are costs.”

to document and share the best ideas available, so that each professional has a source of help in finding ways to enhance his or her value in conducting the client project.

Experience has shown that it is difficult, if not impossible, for one part of the firm to create a strong “frontier expertise” reputation when the firm is already well known as a low-cost provider.

The job of management in a professional firm is not to develop a strategy for the partners, but to ensure that they develop one for themselves.