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bonbuz | good daze only
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A client and I were recently analysing the surprising success of the canned water brand Liquid Death, now valued at over $700 million. In case you’re not familiar with it, Liquid Death is notable because the entire brand is essentially one big joke – it’s water (obviously a pure and healthy substance), presented in a “dangerous” heavy metal kind of... See more
alex • Taste: The secret ingredient - Basic Arts
The same meat6 and beer taste better when there’s a brand name attached.7 And, to get all neuroscience for a moment, people “reported greater pleasure as they consumed Coke-branded cola, corresponding to higher activation levels in the dorsolateral prefrontal cortex, an area of the brain associated with emotions and cultural memories.”
Dan Ariely • Dollars and Sense
‘I’m just glad I spotted your advert in Gourmet Monthly,’ said Tomomi, breaking into a smile. ‘But that doesn’t even give our location, or any contact details!’ said Nagare, smiling. ‘All it says is Kamogawa Diner – Kamogawa Detective Agency – We Find Your Food. People go up and down the Kamogawa river looking for us.’ ‘Plus you don’t even have a s
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