Sublime

This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more

中国のCRM framework。彼らが優れているのは、各Platform上で使えるTemplateが業界標準で整っているところ。それにより各Brandが大きな投資をしなくても進出できるようにしている。日本もそうしていかないとEC化率もOmni-channelも画餅になる。 Source from Jacques R. https://t.co/yTgaNA8d1V

For Coach, the biggest brand in the Tapestry portfolio, the show—a display of oversized leather blazers and pointy-toe jelly flats embossed all over with Cs, with J.Lo in the front row—is a customer acquisition cost.

Could they do it another way? Perhaps. But it’s part of the formula devised by creative director Stuart Vevers , who moved to the U.S... See more