Sublime

valor como algo que proporciona un beneficio al consumidor; cualquier otra cosa es un despilfarro.

The key is to make your company’s message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.

siempre se centró en ampliar algo que ya estaba funcionando en lugar de inventar algo que podría funcionar en el futuro.

a good rule of thumb is to optimize for usability and solve the abuse problems when they become real. I’ve rarely seen this approach fail, and I have seen products stumble by trying to solve abuse problems that might never occur.

Stacking Guarantees An experienced salesman understands that, like bonuses, you can actually stack guarantees. For example, you could give an unconditional 30 day no questions asked guarantee then on top of that give a conditional triple your money back 90 day guarantee. That would be an example of stacking an unconditional with a conditional guara