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これをリードした研究者は今、クラフトビールを売っている。人それぞれ人生があるとはいえ、本来はこれだけのトラックを出した人は、製薬協の会長とか、創薬力会議のチェアマンやってるべき存在。日本の創薬力ガーガーが悲しくなる。
Tatsuhiko Fujimotox.com
What are the possible explanations for selecting the middle option in this case? Here are four hypotheses: Uncertainty: Customers don’t have a good estimate of their monthly usage, so they fall back on the “magic of the middle.” Quality expectations: The customer thinks: “If the basic fee is so low, the service probably isn’t all that good.” Peace
... See moreHermann Simon • Confessions of the Pricing Man: How Price Affects Everything
When we face a trade-off between our customers and a business goal, we align with the customer. When an objective seems out of line with our mantra, it gets extra scrutiny.