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People trust those who understand them, and they trust brands that understand them too

Hot forms of media, McLuhan says, are generally low in audience participation. They provide people with a lot of information and data. He describes them as mechanical and uniform. It’s very one-way. One party is giving the information; the audience is receiving the information. And that’s pretty much it. Examples of this would be things like books,... See more

When you lead, your real job is to create more leaders, not more followers.

Roberto Blake, an Atlanta-based YouTuber, compared Discord not to Slack but to “chat rooms from the 1990s.” But, he told me, “they made that experience mobile and way more robust and sophisticated.” In a social-media landscape organized around reverse-chronological feeds, profile pages, default public content, and follower counts, Discord is... See more

When we buy a product, we essentially “hire” something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the product does a crummy job, we “fire” it and look around for something else we might hire to solve the problem.

As long as you have a smartphone, watch or bike computer that records your activities using GPS, you can sync it with Strava, then upload your run, cycle, ski or almost any other activity, and be rewarded with astonishing levels of data analysis.