Let me start by stating something obvious: in the last decade, technology has transformed from a tool that we use to a place where we live. If we’re setting out to change the character of technology in our lives, we’d be wise to learn from the character of places.
Americans spend more on legal fees than any other country in the world. In the United States, legal costs — the price of resolving disputes — made up around 2.3 percent of the entire economy, totaling approximately $429 billion just five years ago.
The DTC winner of 2020 would be the marketplace for home improvement, interior design, and hardware. All of the modern brands in a central location.
Key design categories:
1/ interior plants, pottery
2/ standing desks, ergonomic tools
3/ cookware storage
4/... See more
I find there’s a lot of value in just making time to stop and reflect on your life, even if you don’t have a concrete plan - this makes reflection and going meta the default, which is the key first step! But I think it is even more valuable to go in with good questions, to get yourself thinking in the right way.
If membership isn’t scarce, the membership loses its signal message. The same applies to physical products: Apple will never offer a cheap iPhone to compete with low-end Android devices – it would destroy the company’s signal message that the iPhone is a luxury product.
To cross the chasm, startups must first dominate a niche or create a beachhead and then expand from a position of strength. Too often, startups try to skip the early adopter stage and move to early majority. The issue is that the early majority requires references, and they won’t buy the product no matter how valuable it is without them.