Programs like Twitter's Amplify finally combine the power of a platform’s scale, data, and precision with the marketers’ responsibility to support editorial’s crucial role in social discourse.
New games and virtual worlds are building new digital economies. But what we don't talk about enough is just how complex and nuanced these economies are.
Take Star Atlas, a game built on Solana. Here's how its digital economy works 👇
say I wanted to give readers carry in Not Boring Capital via tokens as a sign of my acknowledgment that Not Boring Capital doesn’t work without them. Nope, can’t do it. I wanted to give ownership and upside to thousands of people for free, and was told that doing so would be illegal. That’s embarrassing, and it needs to change.
Debt is going to finally come to the tech industry. We can hate it, we can criticize it, we can raise the alarm about how dangerous debt is to the VC model we’ve honed to perfection over decades. Or we can see this moment for what it is: a turning point into a new deployment period for software and the internet.
Many people like myself who teach marketing start the course by saying, ‘We’re not about manipulating consumers, we’re about discovering needs and meeting them,’ ” said Eric Johnson of Columbia University. “And then, if you’re in the field awhile, you realize, yes, we can manipulate consumers.