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As a member of the Substack economy, I’d like to be able to take some credit for these successes, and I no doubt make some small contribution. But the larger truth is that I was in the right place at the right time—Substack is taking off because audiences are hungry for something more than clickable diversion in 10-second installments.

Tim Ferris: "It's not even the first inning. It’s like the anthem before the game has even started. And I have never seen so many highly intelligent, ambitious, capable people drop whatever they’re doing, in many cases really attractive things, to dedicate their time to this."

In the past, you might have spent 10 hours reading a book that took 4 years to research and write, a 3500x multiple on time! Today, a newsletter that publishes M-F and takes 30 minutes to read only provides a 67x multiple.

Stephanie Bowker, co-founder of Ourspace and former VP of Marketing at Spendesk:“I honestly don't think it's the right horizon for most companies. For early stage startups it's pointless to pour a bunch of time into mapping out a 12-month plan when you need to learn and pivot on a weekly/monthly basis.”