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Platforms such as MetaFactory and Zora are helping "consumer-creators" share in the profits from collectively-owned fashion houses and music labels.

That said, NFTs will face an asymptote from crypto adoption and affordability. NBA TopShot and Fractional are steps in the right direction, and no doubt more innovation will come to make NFTs more accessible to a wider group of people while retaining the benefits of scarcity, or replacing scarcity with other benefits, like community.

To make use of this shift, don’t obsess over the metaverse; obsess over the Metaversal Self. That is, over the powerful human needs consumers will seek to fulfil inside virtual worlds.

Messaging apps are about conversations—typically with friends or friends of friends. You don’t need friends for social media.

The most innovative leaps you’ll ever make, especially if you’re a network, are going to be when you’re really, really small.  You can change the product entirely in a week. Try doing that at LinkedIn or Airbnb today. That would be a huge disaster. So I think taking advantage of that subscale — designing the perfect experience, asking yourself

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