It’s getting ever harder to distinguish humans from bots, not just because bots are becoming more humanlike, but also because humans are becoming more botlike.
As knowledge of human psychology evolves, algorithms become better at shaping human behavior.
So when we’re in trouble, we often look for the next big idea that will fix everything. We get excited about big narratives that explain where we are, why we’re struggling, and what we need to do differently in order to fix it. We get hyped to embark upon a bold new chapter—only to realize later that our fortunes haven’t changed that much, the team... See more
Meanwhile, ads allow you to monetize publicly accessible content. However, it’s a pain in the ass to constantly go through the cycle of sourcing ad partners, closing deals, and managing the relationship.
Content creation isn’t just Youtube/TikTok.
➡️Newsletters: 500K+ paying subscribers on Substack
➡️Membership platforms: Patreon pays creators 1B+/year. OnlyFans has paid out $5B+ to date
➡️Courses: $30M+ annualized run rate on Teachable. Top Skillshare teachers make $100K+/year
There's not going to be a "Facebook killer". But there could simply be lots of other sites, that focus on a different, more constructive and generative, set of goals.