sari

The future belongs to people who can think about a hard problem for more than 10 minutes without doing anything else.

Rather than employing or paying professional creators (the Times employs 1,600 journalists in 150 countries), platforms equip users with the tools to be content creators themselves. Across content forms, user-generated platforms are typically more scalable and capital efficient.

Down with committees Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many commercials and many advertisements look like the minutes of a committee. In my experience, committees can criticize, but... See more

Snapchat still has an exclusive network of hard to reach consumers in the largest ad markets. This network of users also provides a unique image recognition data set that can be leveraged for ad targeting.