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Web2 companies use Facebook ads to reach new users, email to reactivate churned customers, and push notifications to tell users about new products. There are currently no widely used crypto-native growth tools which presents a major blocker to teams building effective growth loops.

As social creatures, we are eager to show people we care so that we can benefit in times of need when we need them to care for us. E.g.: When someone is sick, we are more likely to cook something for them even if we could have just bought it from a store and given it to them.

As crypto matures, we should expect these composable smart contract building blocks to start getting used outside of the crypto community. Eventually, developers will be able to add just one line of code to add a full decentralized marketplace to a video game, or another line of code to allow merchants in their ecommerce store to earn interest on... See more

Critical Q for consumer social founders: are you building a content or context network? The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇

Not surprisingly, consumers view subscriptions at home very differently than at work. In the workplace, SaaS promises increased productivity and organizations are happy to buy software that improves the efficiency of their employees.