Human scale institutions strive for optimum scale. Not mega scale. The point at which maximum quality can be attained. Their purpose is not to maximize profitability. It is to maximize well-being. Whose? Everyone’s.
One is as above to pick a vertical, and offer a curated approach for that vertical. One example of this is WireCutter or even The Infatuation, which although are content sites, become the place many users start their “search” for products and restaurants rather than Google.
Another big shift in the toy industry is the move to subscriptions. Lovevery offers educational toys for kids on a subscription model, with each toy designed for children of a specific age. Subscriptions are easy for consumable products and challenging for durables—to sell a toy subscription is to suggest that it’s a toy the child will get bored... See more
When Snap launched, there were infinite way to share images, but Snap asked a bunch of weird questions that no-one had really asked before. Why do you have to press the camera button - why doesn’t the app open in the camera? Why are you saving your messages - isn’t that like saving all your phone calls? Fundamentally, Snap asked ‘why, exactly, are... See more