A PM I once worked with was struggling to persuade somebody of something. I told him to ask them the question, “What data would I have to show you to get you to change your mind?” If they didn’t have a clear answer, then he would know this was an idea they held on faith, a bit like a religious belief. No amount of data can sway a person from their... See more
This position has some uncomfortable consequences. It means we allow writers to publish what they want and readers to decide for themselves what to read, even when that content is wrong or offensive, and even when it means putting up with the presence of writers with whom we strongly disagree. But we believe this approach is a necessary... See more
Forty percent of millennials say they have no affiliation with a religious tradition, and Casper says that number is expected to rise as high as 50 percent for Gen Z. As these traditional religious affiliations decline, people are naturally looking to fill the void left by their disappearance with other sources of meaning. The take-away for... See more
The solopreneur evangelists tell us that these practicalities will eventually fall into place if you just do good work. The logic of a thousand true fans also supports this view. But the leaders in the passion economy show us that it takes a certain kind of creativity, a kind of transmutable enthusiasm across genres to make these projects work... See more
People ask questions on Google. "How do I make a dirty martini?", "What is the best electric car?", "Should I get vaccinated?". Google prioritizes links that answer these questions against a set of well developed rules. Those that rank typically do better serving the user. This too is The Algorithm. Hewing to the Google machine is called Search... See more