New demand for travel insurance. Surprisingly, young travelers (less than 35y old) are now buying insurance. This is the result of (i) travel influencers and social media coverage increasingly portraying travel insurance as a must-have (ii) a digital distribution highly developed (iii) a fear related to the expenses of covid-19 contamination... See more
looking stupid takes courage, and sometimes it’s easier to just let things slide. It is striking how many situations I am in where I start asking basic questions, feel guilty for slowing the group down, and it turns out that nobody understood what was going on to begin with
So I’m asking, What is the change I’m trying to make? And, Who’s it for and what’s it for? And then I ask things like, What’s the medium that will help it get there? Is it a blog post, or a talk? Or is it a book? What box does it fit in?
It’s easy to understand why crafty brands suddenly have so much appeal right now: with the boundaries between work and life becoming extremely blurred, people are seeking ways to put a full stop at the end of their working day. Activities that don’t require a screen – or, even better, stop you from being able to reach for your phone – have been on... See more