For the past 15 years, I've had the idea that, as a consumer, I should be able to raise my hand, say what I'm looking for, and have a company come to me. So instead of attention, as in the attention economy, you’d have intention—being able to broadcast one’s intention for something, and having that presented.
First, do we want to live in a world where people pay for content? I’m not sure. For one, it presumes the most valuable things should be closed, when the beauty of the web is that that zero marginal cost of production means the most valuable things should reach whomever they are relevant to.
Like all young entrepreneurs, I’ve had plenty of moments where I came across an idea and thought: “This is it! I’ve found it. This is going to be huge.” And none of those turned in to anything meaningful. But this small, insignificant-at-the-time little conversation somehow became something very important to my life’s story.