sari

Every feature request has a constituency – some group who wants it implemented, because they benefit from it. Simplicity does not have a constituency in the same way, it’s what economists call a non-excludable good – everyone benefits from it.

Instead, better is to focus on creating and nurturing brand differentiation in the eyes of the consumer, through creation of buyer value. Buyer value protects a brand’s pricing power, as consumers are willing to pay premium for value they think they cannot get anywhere else.

Of course, instead of using Anki I could have taken conventional notes, using a similar process to build up an understanding of the paper. But using Anki gave me confidence I would retain much of the understanding over the long term.