Signaling does not only explain luxury purchases but also consumption of all sorts of other goods: “Green products” are more about signaling a prosocial attitude than actually helping the environment. Other consumption signals include loyalty to a specific subculture (e.g. band t-shirts), athleticism & health consciousness (athleisure clothing) or... See more
And that’s still underestimating the size of the market opportunity. The radio advertising market is held back because it’s difficult to measure ROAS, and impossible to personalise ads. By using their vast quantity of listener streaming data, Spotify could target ads more effectively, and even add direct clickthroughs for those listening on the... See more
“If you want these crazy ideas and these crazy stages, this crazy music, and this crazy way of thinking, there’s a chance it might come from a crazy person.” - Kanye West
In short, if somebody successfully inserts themselves between you and your customer, they can exercise tremendous control over you, including taking a big chunk of your profits or outright killing you.
Meanwhile Snapchat, which allowed users to send each other 10-second video clips and (later) broadcast them publicly, ultimately became the casual mass-market lifecasting app that Vine’s founders had once pitched their product to Twitter as. When other platforms surged ahead, some Vine stars began negotiating to be paid to post on the service. But... See more