C2M is a specific phenomenon of niche demand aggregation, combining elements of social selling and tech-enabled consumer aggregation, almost like technologically-enabled collectivism
This is about giving people tools to reshape their spaces to mirror their most rewarding social relationships. And if enough people do this it will start to reshape cities themselves.
One thing to understand about user growth for play-to-earn games like Axie is that, while people enjoy playing them, they don’t have to be more fun than games like Fortnite to attract new users. They only have to be more fun than work. That’s a pretty low bar for adoption. As a result, user growth is exploding.
Sometimes the best way to achieve something great is to stop trying to achieve a particular great thing. In other words, greatness is possible if you are willing to stop demanding what that greatness should be.