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Design factors, such as color, font, layout, and navigation, are critical in making it through the first “trust rejection” phase.

Another way to hijack people is to keep them consuming things, even when they aren’t hungry anymore. How? Easy. Take an experience that was bounded and finite, and turn it into a bottomless flow that keeps going.

While there’s no silver bullet for building and growing a community online, there are a few key questions to consider that will help guide your tooling decisions and your community strategy.

“My whole life has been spent trying to teach people that intense concentration for hour after hour can bring out in people resources they didn’t know they had.” — Edwin Land

Originally, circulation’s responsibility was to get as many people to subscribe to subsidize the cost of the physical product so that profits could be generated from advertising. Now we think about the subscription as the means of generating actual bottom-line profit. Circulation is not just to provide an audience for ad revenue; it’s to generate... See more