Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month.
The result?
A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!!
Why it's worth running experiments!
• When it comes to mental health, our society approaches it like we did with physical health 50 years ago. We only think about it when something is wrong.
Feedback is high leverage because it’s cheap for you to give, and provides high value to the recipient by giving them information early. Their alternative is having to guess at their own performance and behavioral impact.
It’s unshareable, prescriptive, sluggish, cumbersome and unfriendly. Quibi’s unwillingness to borrow anything from social networks makes the app feel cold and isolated, like watching reality shows in the vacuum of space.