One of the core needs of humans is a sense of belonging. For centuries, religion, our tribes, our communities, our families have given us that sense, but modern culture, catalyzed by the internet, has broken down a lot of these connective tissues. And so we look desperately for other places for belonging, places where we can participate in some way... See more
People don’t like being sold to — at least, not without first warming up to the idea on their own. This means learning how to build a business with a Modern GTM at the core.
Simple, clear purpose and principles give rise to complex and intelligent behavior. Complex rules and regulations give rise to simple and stupid behavior.
-Dee Hock
At Ink & Switch, we believe that software should be extensible in an easy, everyday manner. We believe users want to automate, customize, or even make their own tools without much ceremony. History offers us some great examples.
Jobs: It’s often the same with any new, revolutionary thing. People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never g... See more