now this is an about page

today we launched 🪴Boosts v2🌴 in Arc. a collection of simple tools that let you edit the internet and make it your own (mostly without code!) a thread of my favorite artifacts from this project: early prototypes, fun design details, and deleted scenes 🧵:

A rare counterexample to the principle of specialization: your site should never seem like it was made by communications people, and the best way to achieve this is for it not to be. This is something founders should continue to micromanage forever.

Great artists don’t study art history to figure out what art to create. Great founders don’t analyze the market to figure out what product to build.

thread for what i want the internet / software to look, feel, and be like

examples of software with soul?

Figma acquisition shows how hard it is to turn money into software. You'd think for $20B you could build something as good as Figma yourself, but you can't. Software is art.