sari

Influencers on social channels like Twitch/Discord/Reddit are driving game discovery. By cultivating early adopter communities, developers will be able to self-publish instead of relying on conventional marketing tactics. The top two games of 2019 (Respawn’s Apex Legends and Riot’s Teamfight Tactics) were both marketed primarily via Twitch streamer... See more

We like to think of our champions and idols as superheroes who were born different from us. We don’t like to think of them as relatively ordinary people who made themselves extraordinary

Yeti has become a cooler the way Dyson is a vacuum or Canada Goose is a warm coat.

Patience, I believe, is a core competency of a healthy civilization. I propose that it is useful and realistic to think of a civilization as operating at a number of different paces at the same time. Fashion and commerce change quickly, as they should. Nature and culture change slowly, as they should. Infrastructure and governance move along at mid... See more

We’ve worked closely with creators who’ve built communities and content on multiple platforms to understand their goals, aspirations, and current challenges. We’ve witnessed first-hand the significant issues that creators face, including a lack of control in their fan relationships, bad economics and erratic policy changes. To address these needs, ... See more

For TikTok to succeed over the long term, it has to retain D’Amelio and its other top creators even as their success continuously brings them new opportunities. (Facebook is already coming for them.) For Snap to succeed, it only has to regularly convince average people to play the lottery in between messaging their friends. This bears close watchin... See more