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Owens think that Care/of could be attractive as a shop-in-shop insider brick-and-mortar retailers looking to cater to a younger demographic, like Target or even Whole Foods. Given that it’s a subscription service, Care/of could bring more repeat traffic to brick-and-mortar retailers, if these customers visit stores to replenish their subscriptions.
Anna Hensel • What Care/of got right leading up to its acquisition by Bayer
We think that products often grow through friends telling friends, who tell more friends, and this cascades to so-called viral growth. It turns out this is almost never how products grow. Instead, products explode in popularity when someone (or a few someones) with a large platform shares the product with their audience.
Lenny Rachitsky • Virality is a myth (mostly)
Crypto Social and
People trust those who understand them, and they trust brands that understand them too
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Small businesses are the focus of every self-serve platform and the theme for this cohort is automation. Think about the day-to-day operations of a restaurant chain or a local bar: they likely won’t have dedicated marketing staff on board and their budgets are small and tied to performance.
SparrowAdvisers • Self-serve ads and the rise of DIY advertising
The consequences of the shift extend well beyond increased parental stress levels. When it comes to the question of whose job it is to conform to whom, the sign has gotten reversed. As a teenager coming of age in the 1990s, I watched the tide turn on homosexuality. From my vantage point, a lot of the change seemed to be driven by acceptance parenti... See more
Agnes Callard • Acceptance Parenting | The Point Magazine
The Visual Collaboration Platform for Every Team | Miro
miro.com
My view is that some centralization of decision making is generally necessary in the early days of a project. The best projects will likely be designed to be decentralized across all facets of the org for the long-term, but not necessarily right from the beginning.
