Companies often mistakenly try to test their growth hypothesis (discovering how to cost-effectively acquire customers) before proving out the value hypothesis. Don’t put the cart before the horse. Most companies that nail the value hypothesis are highly likely to figure out their growth hypothesis.
4. Communication is key: It’s really hard to reach NFT buyers. Almost laughably hard: Someone can spend hundreds or thousands of dollars in ETH to get a collectible from your brand, and you can have no way of communicating with them save airdropping to their wallet address. In part this is by design, the verifiable anonymity that blockchain... See more
Coordinape: Coordinape is a web3-native compensation tool that spun out of the Yearn ecosystem. To quickly summarize, it’s a peer assessment-based tool where contributors can allocate “GIVE” tokens to their colleagues based on the amount of work they’ve done over some period of time. At the end of the round, users split the pool of funds pro-rata... See more