The “subscription economy”, by definition, presumes that the overall “economy” – from products, to services, content, transportation, labor and more – is shifting over to “subscriptions”. Thus, to claim that consumers have “subscription fatigue” is to say that they have “spending fatigue”.
When Abraham Maslow did clinical studies of people who self-actualized, one thing that set them apart from others was, he wrote, that they lived “more in the real world of nature than in the man-made mass of concepts, abstractions, expectations, beliefs, and stereotypes that most people confuse with the world.” They were, to put it simply, more... See more
But the bigger point is that social tokens turn fleeting fun-and-play communities into long-lasting fun-and-work communities because social tokens turn communities into economies.