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Americans tend to use new productivity and technology to buy a better life rather than to enjoy more downtime in inferior conditions.

Brands in those spaces often make claims around health benefits which are completely unproven. If a brand is marketing food based on trends in human food chains, consumers should question whether it’s right, whether it’s relevant and, most importantly, whether it safely fulfils the nutritional needs of the pet

“Thanks to the invention of spreadsheets, we’re going to throw so many bookkeepers out of work!” “Actually, thanks to spreadsheets we’re going to see the growth of a new cohort of annoying people know as ‘fleece vest bros.’”

Building startups outside of an established tech ecosystem is hard: there’s so much inertia and friction you have to fight that without existing momentum to draw from. You face a prohibitively steep climb out the gate.

An “aggregator” is a company which aggregates demand in a vertical and has three key features: 1) it has a direct relationship with its customers, 2) it has effectively zero marginal costs for serving users and 3) its costs to acquire customers fall over time. Level 1 aggregators acquire supply (Netflix). Level 2 aggregators don’t own their supply ... See more