Transactional businesses are good. Subscriptions are a recurring revenue stream where users decide that they want your product—in this case, content—and then continue to pay for it so long as the content is providing them with the information and/or entertainment that they want.
Free to Play video game companies, by the structure of their market, are faced with the choice to either A) create addictive products that rob a select group of users large amounts of funds, or B) exit the business entirely. This is because their model doesn’t work at all without “whales”—high spenders that are manipulated through product design.
The analogy to publishing also point to what will be the long-term trend for any profession affected by these models: relatively undifferentiated creators who depended on the structural bundling of idea creation and substantiation will be reduced to competing with zero marginal cost creators for attention generated and directed from Aggregators; hi... See more