Nothing about what Yeti sells should have poised it well for a pandemic-induced recession: Its signature product is a $300 luxury cooler, and its most profitable one is a portable insulated cup often used by commuters on the way to the office.
For digital fashion to take the lion’s share of the market, it could require a wave of young designers working exclusively with digital clothing to drive a shift in consumer habits. Karinna Nobbs, retail and marketing strategist, says that “although adoption of a digital attire is mainly viable in concept as opposed to practice, due to it being a n... See more
It was striking how many of Elon’s early tweets about Twitter’s issues seemed to pin Twitter’s underperformance on engineering problems. Response times, things of that nature. But Twitter’s appeal was never a pure feat of engineering, nor were its problems solely the fault of engineering malpractice. They were human in nature. Twitter isn’t, as man... See more
At worst this worldview can lead to the esoteric, or the novel for novelty’s sake. But at its best it can feel liberating—permission to “disregard the words” and just build what feels exciting. Trusting that the words will follow.