sari

Naval: "So there’s just this huge opportunity now to make every person, a worker, an investor, a shareholder, an evangelist, an owner, a creator, a designer. We can fold it all into one. And that’s really what Web3 is enabling with tokens at the core."

It’s critical to start with the right set of early customers to kick off all the self-reinforcing growth cycles we’ve discussed above. You have to start by knowing who your best early customers will be — for productivity/collaboration companies that’s often knowledge workers on remote and distributed teams, and often engineers.

The odds are that Apple isn’t going to change anything; the App Store is extremely profitable, and Apple is probably going to win its court case. Why give up a single dime? At the same time, the constant wave of controversies have to be wearing on the company, from a morale perspective if nothing else. Apple can be legitimately accused of profiteer... See more

Don’t use an external PR/marketing agency. I now have a dozen data points from founders who have used one and shared their experience with me. There has not been a single success story. Do marketing in-house. Ask your investors to amplify your message and to connect you with the media.

There are two brands that exist today. A broad brand benefits from wide recognition. Companies like Walmart, Google, Target, Kraft, Ford, Yahoo, BuzzFeed, and Dell Computers are highly recognized but may or may not be particularly beloved.

Social media platforms were born offering the promise of connection and reconnection. We logged on in our billions, forming tribes and sub tribes. We published our thoughts, feelings and ideas freely. We found a place to share information, facts, fiction dressed up as facts, memes, and more cat videos than you ever thought possible. 

We found a

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With that in mind, we commit to keeping Substack wide open as a platform, accepting of views from across the political spectrum. We will resist public pressure to suppress voices that loud objectors deem unacceptable. If you look at Substack’s leaderboards today, you’ll see writers from the left and the right, the populist and the elite, the low-br... See more