when you're just starting out on a project, when you're in that early stage where you're still trying to figure out what you want to write in the first place—at this stage, it's the frailty of memory that causes problems. This is because most good ideas (whether they're ideas for narrative structure, a particular twist in the argument, or a broader... See more
Ownership is a design space for new experiences that address core human needs:The need for financial securityThe need to be heard and participateThe need for social belonging and communityThe need to have control over how we work
It might not seem like it, but little language changes like this can have a large impact. I think it's easy to underestimate the effect this can have because very little about the product has to change—to many product-oriented founders it doesn't seem ”real.” Because of this, many founders choose by default the market framing (aka “positioning”)... See more
People often ask me, how many stores did we have at such-and-such a time? It’s the wrong question to ask. What’s important is dollar sales. For example, from 1980 to 1988, we increased the number of stores by 50 percent, but sales were up 340 percent.