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That the best way to review a product experience is to ask 3 questions on EVERY screen: “how did I get here?” “what do I do now?” “where do I go next?” — these questions will reveal flaws in object model, UX, onboarding, and orientation.

We could use better tools, too. Since their very design affects how we use them, how about forms of social media that don’t focus so narrowly on what’s happening right this instant?

The press, sometimes they don’t understand that we’re human beings. It was a lot of pressure to be The Emperor. I came from nothing. I was a kid who just wanted to go play football and then drink his drink and hang out with his boys. And I know that’s not something you hear from a lot of footballers these days, because everything is so serious

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The other question to ask is, if a user wants to reactivate, how hard is it? At Uber, we had a staggering statistic where several million users were failing their password recovery per week—how do you make this much easier, and treat reactivation with the same seriousness as the sign-up process? While reactivation is typically not a concern for new... See more

In OnlyFans and the Evolution of the Influencer, I wrote that I’m skeptical of digital celebrities like those created by the company Brud. Computer-created influencers seem at odds with the trend toward more authentic, relatable influencers.