Separate the processes of creating from improving. You can’t write and edit, or sculpt and polish, or make and analyze at the same time. If you do, the editor stops the creator. While you write the first draft, don’t let the judgy editor get near. At the start, the creator mind must be unleashed from judgment.

What we are trying to do influences what becomes salient to us. If you are looking for a friend in a crowd, faces become salient to you, faces that would have otherwise passed you by. If you are making videos, you will notice patterns in the videos you watch. If you’re not, you can watch a thousand videos and have them pass through your head clean

One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.

Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.

I don’t love writing; I love having a problem I believe I might someday write my way out of.

Great, great question. In the world of writing, everyone wants to succeed immediately and without pain or effort. Really? Or they love to write books about how to write books, rather than actually writing . . . a book that might actually be about something. Bad advice is everywhere. Build a following. Establish a platform. Learn how to scam the sys