It takes repetition for an idea to settle into the zeitgeist with enough weight that it provokes your wanting to change the way you think about the idea (and therefore the way you think about the world).
Affiliate fees have certainly been a big deal for a few years now. Back in 2016 the New York Times acquired The Wirecutter, validating the idea of affiliate fees as a publishing business model. Buzzfeed dove in head first over the following year, along with the publications formerly known as Gawker. The mania seems to have reached its peak last... See more