Saying no is incredibly hard in the early stages of company building, and there's this saying that the power of great companies is those that say no to good ideas and say only yes to great ideas, and there's lots of great leaders that have talked about how constraints lead to really creative thinking, and so the idea that you're going to say no a l... See more
But my story is as much one of perseverance and drive as it is of talent and luck. I willed it to happen. I took my life in my hands, learned from anyone I could, grabbed what opportunity I could, and molded my success step by step. Fear of failure drove me at first, but as I tackled each challenge, my anxiety was replaced by a growing sense of opt... See more
Meta and Google are becoming more expensive and less measurable for brands, leading brands to start exploring new customer acquisition channels. Influencer marketing is one option, and the industry has swelled from $1.7 billion in 2016 to $16.4 billion in 2022 (a 46% CAGR). Influencer underpins discovery-driven commerce.
Right, it’s similar in fashion. Poshmark and RealReal basically have fashion-specific search granularity that makes them a better shopping experience than buying clothes on Mercari or eBay.