Below the surface, however, cracks were starting to form. We had always gotten more press than the maturity of our product and organization justified. In that gap between the level of press we received and where our product actually was, backlash formed. The Klout Score, which was our biggest asset, was also our worst enemy. It was too much of a no... See more
"There are no shortcuts to knowledge, especially knowledge gained from personal experience. Following conventional wisdom and relying on shortcuts can be worse than knowing nothing at all."
To scale a community, build lots of special, one-of-a-kind places for a few people at a time, and then work with the most active members to build fast interconnects between them.
But the appeal of subscriptions often hinges not on a better deal but on an escape from having to make deals. For many direct-to-consumer subscriptions, the absence of active purchasing decisions is the entire point. They replace more active forms of brand loyalty with a passive form in which the subscribed user is loyal to the point of effectively... See more
agents is such a fucking buzzword. nothing i have tried has worked well in the "abstract + precise" zone
US advertising has shrunk by a third as a share of GDP. This is some combination of internet advertising being vastly cheaper and vastly more efficient on one hand, and on the other a lot of recategorisation. If a car dealer used to buy a 20 page ad insert in their local paper, but now pays for one Google search ad (and how many people bid against ... See more