• We might benefit from approaching mental health like we invest in anything else in our lives (finances, relationships, careers, physical health, etc), where one builds wealth in this area by continuous, conscious investment.
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?
Not only does this trend have implications for founders and investors in the grocery category, but it also affects those in the CPG industry focused on packaged food.