On our path to mastering a skill, developing a ritual, or improving our hobbies, it's imperative to audit where we are in our journey, where we are heading next, and most importantly, why we are doing it.
Beyond simply copying her outfit, which isn’t the point, it speaks to a broader shift in consumer behavior: We want to hear from people, not corporations.
@sarthakgh @TurnerNovak Hmmm. Maybe. 1) i'm not that convinced that DTC is going to kill a lot of incumbents. If we look at share loss for Pepsi, Unilever, etc- much of that is not DTC, it is products/brands that meet unique needs of today's fragmenting consumers.
There are things that can be measured. There are things that are worth measuring. But what can be measured is not always what is worth measuring; what gets measured may have no relationship to what we really want to know. The costs of measuring may be greater than the benefits. The things that get measured may draw effort away from the things we... See more
Whether we like it or not, research is already, easily and increasingly, published outside of journals, and so are reviews. Reforming peer review, therefore, should mean working with the way science is shared in public, not ignoring it.